Blog | iMart Online

Online shopping is increasingly becoming the preferred way to shop in Kenya, according to the Consumer Connected Study in 2017 by Google, Online shopping in Kenya has risen from 3% recorded in 2014 to 17% in 2017. Without doubt, eCommerce offers consumers great benefits such as wide variety of choices, shopping from anywhere, 24/7 access, faster delivery; all this without having wasting time and money on travelling to a physical store and standing in long queues.  There is also a huge growth in the number of online stores being launched in Kenya, and consumers need to be careful when deciding what platforms to shop on. Among several issues, consumers need to be cautious over the legitimacy of the company running the online store, sharing of personal information, cyber-crimes and other security concerns.  So how can Kenyans make sure that they are shopping on a trustworthy store and giving away their money in the right way? 1 Ensure the Connection is Secure To see wh